CONTENT CREATION AND SOCIAL MEDIA
Written Content
My written work has received three industry content award nominations* and has been published in magazines and on websites in the UK, Australia, and the US. I specialise in creating evocative, engaging features and reporting that resonates with special interest readers. I have extensive experience in the representation of complex technical concepts to lay readerships, and have a thorough understanding of on-page SEO practices when producing commercial copy.
*Tales of the Cocktail Spirited Awards finalist in 2012, 2014, 2019
Social Media Content
While running the bar industry website BarlifeUK, I grew and managed a social media community of over 20,000 followers across Facebook, Instagram, and Twitter/X. Most recently I created and managed social media content for a major conservation charity, the GreenSeas Trust. In both cases, an understanding of what will engage, enthuse, and motivate a target audience was just as important as understanding the ever-evolving algorithms that drive content visibility and reach. I specialise in:
- Creating content steered by trending current events that supports your mission and business objectives
- Nurturing social media relationships with key players in your sphere - influencers, content creators, and other trigger accounts
- The creation of imagery and video that stops the scroll
- Understanding the importance of content-type, meta data, and in-post SEO to maximise reach
- Attending and capturing IRL events in order to create engaging social media content